Magic Code is a digital identification and access mechanism that may point to an event, product, information, service, preview or underlying content.
Magic Code/shortlink, Preview Layer and Underlying Content are separate technical and legal layers.
Supported source states may include External Link, Upload, External Link + own Preview, and Supported External Embed.
External content may remain hosted by a third party. The user is responsible for lawful linking, commercial association and preview use. Alpha Brands does not automatically become owner/licensor/publisher of the underlying material.
Users retain existing rights in uploads and grant Alpha Brands a limited technical license needed to store, transmit, display, format, resize and generate technical copies/previews.
A stored third-party preview may itself require rights. The fact that an image is used as a thumbnail does not automatically make the use lawful.
Content Owner, Content Host, Event Owner, Subject of Applause and Revenue Recipient may differ.
Supported states: Public, Applause to Reveal / Gated, Private & Confidential.
Private & Confidential Content requires actual recipient-level access control for one or a finite selected group. A hidden link alone is insufficient. Forwarding a private link does not automatically authorize the recipient.
Creation may be free. Public publication currently costs €1 / CHF1 / USD1 or local equivalent unless otherwise shown. Unpublishing later does not automatically refund the Publication Fee.
Physical stickers/labels are tangible products separate from the digital service and may be sold by Alpha Brands or independent retailers under separate sales terms.
Scan/access events may generate technical analytics and security logs. Scanning does not constitute marketing consent. Scan success is not guaranteed across every device, print quality, lighting, browser or network condition.
Car ID, Bike ID, Pet ID, Kids ID and Safe ID may be supported. They do not replace police, medical, emergency or official identification systems. Users are responsible for accuracy and lawful disclosure of third-party/sensitive data.
Anonymous contact may limit what the communicating parties see about one another, but it does not promise absolute technical anonymity from Alpha Brands where technical/security data must be processed.
Codes, shortlinks, previews or hosted content may be restricted or disabled for law, security, abuse, fraud, rights complaints or account closure.
Any marketing reference to ‘lifetime’ is subject to the precise product offer, account standing, law, service availability and technical evolution and is not an unconditional perpetual infrastructure guarantee unless expressly contracted.